Mission & Vision

Mission Statement

Real Rootz Apparel’s mission is to EVOKE within theNatural” AfriKan AmeriKan’s spirit a renewed sense of “Dignity, Pride and Self-Realization.”


Vision Statement

Our vision is to “BE” the forerunners in the arena of designing the hearts, changing the consciousness and refreshing the minds of how “Naturals of AfriKan Heritage” view themselves and their textured hair.